Everyuth Naturals well known in the personal care space for its face wash, scrubs and peel off has now entered into the increasingly competitive bath soap market in India. Some of their face wash products Neem, Lemon and Fruit are being extended into the bathing bar category. I’ve noticed this brand extensions from everyuth in a [...]
Brand Everyuth Naturals – From Face wash to Soaps
February 26th, 2013 by Siva Rajendran · No Comments
→ No CommentsTags: Brands N Biz
4 Unconventional ideas from brand Onida thru deep Indian consumer insight
February 15th, 2013 by Siva Rajendran · No Comments
1) PreCool AC – Switch on your AC sending SMS Waiting for 10 minutes to get the room cooled itself is a big inconvenience for many consumers in the severe Indian summer. Onida addressed this problem with its Precool AC that can be operated from anywhere by sending an SMS. So you can switch on [...]
→ No CommentsTags: India Inc
Soft Toys for boys – Will Indian soft toy brand Play N Pets market stuffed cars and bikes for kids?
February 10th, 2013 by Siva Rajendran · No Comments
What comes to your mind when you hear soft toys? Its teddy bears, dogs, cute babies and other pet animals right. Most of the soft toy market today is focussed on girl kids. How about soft toys of sports cars, planes, trains and bikes. There are kids who go to beds with cars. A big [...]
→ No CommentsTags: Opportunities
Buyout Sellout Exchange for small business
January 23rd, 2013 by Siva Rajendran · 1 Comment
From Ranbaxy to Religare and Fortis Healthcare, Singh brothers were able to sell their family’s stake in the pharma business to build and focus on new business of their choice. Many next gen small business owners would love to have such option in their life. There are many reasons for the small business owners to sellout [...]
→ 1 CommentTags: Opportunities · Small Business
Online directory service to list brands and products Made in India
January 1st, 2013 by Siva Rajendran · No Comments
Now a days there is an increasing interest from the consumers to know where the product is made before they make the buying decision. But there is no single place where they’ll get such info for all the products. An online directory for “Made in India” products across different categories like Home Appliances, Consumer electronics, [...]
→ No CommentsTags: Opportunities
Brand Jungle Magic – Will Piramal expand the market from perfumes to kids bath soaps?
December 26th, 2012 by Siva Rajendran · No Comments
Piramal Healthcare recently introduced Jungle Magic perfumes in natural fruity fragrances available in strawberry, orange, green apple and chocolate fragrances targeted at children in the age group of 5-10 years. Jungle Magic is positioned as a vitalizing perfume for children helping to improve concentration, increase alertness and refresh the young mind with the aromas of [...]
→ No CommentsTags: Opportunities · Strategy
White label ATMs – Branding opportunities for NBFCs
December 25th, 2012 by Siva Rajendran · No Comments
ATMs play a significant role in connecting the customers with the bank. Most people hardly walk into the banks after they open the account, instead it is the ATMs they frequent for their banking needs. Recently RBI allowed non-banking entities to own and operate ATMs on behalf of banks which will be called as White [...]
→ No CommentsTags: Brands N Biz
Airfryer – Will Philips India try promote the brand with restaurant chains?
November 30th, 2012 by Siva Rajendran · No Comments
Fried food, but no oil – That’s a dream come true for many foodies who love to indulge. Philips India has launched a new product, Airfryer few months back that fry food with air using their patented Rapid Air technology instead of oil. It definitely appeals to the health conscious instantly as they can eat [...]
→ No CommentsTags: Strategy
Toy tablet for kids – Will Micromax and HCL compete with LeapFrog and VTech in the digital toy market?
October 28th, 2012 by Siva Rajendran · No Comments
Children these days are used to play with smart phones from a very young age even before they start to speak fluently. There are lot of apps targetted for this pre-school group to listen to rhymes, paint cars, draw shapes, learn alphabets, play with animals etc. Its better to have one for the kids separately [...]
→ No CommentsTags: India Inc · Opportunities
PURA 2.0 – Will India Inc uplift Rural India?
October 7th, 2012 by Siva Rajendran · No Comments
Infrastructure in Urban India got uplifted through various Public Private Partnership programmes in building new airports, metro rail systems, bridges, expressways, water and power distribution projects and many more. However there hasn’t been any such transformational work in rural India by private enterprises. Ministry of Rural Development wants to change this with PURA 2.0. PURA – [...]
→ No CommentsTags: India Inc
