Carbonated or non-carbonated, soft drink market in India is mostly dominated by the Cola majors - Pepsi and Coca-Cola. Will the Tata Tea’s new soft drink TiON challenge the cola giants?
Packaging:
Tata Tion comes in a 400 ml pet bottle with three different flavors - Apple Buzz, Mango Rush and Peach Punch. Its pet bottle has [...]
→ No CommentsTags: Brands N Biz
I went to a shop to buy a personal weighing machine. Sales person there showed me two different brands. I haven’t heard about both the brands before. So choosing one just based on the familiarity of the brand name is ruled out.
The next easy way to choose one is based on the looks - Color [...]
→ 2 CommentsTags: Strategy
Network18 group in tie-up with Forbes media launched the business magazine, Forbes India recently in India. The cover story in the first issue of Forbes India talks about Lakshmi Mittal and the survival of his steel empire ArcelorMittal. Now what’s the global steel giant ArcelorMittal’s connection to India?
ArcelorMittal is yet to own a steel-making unit [...]
→ No CommentsTags: Media · Thatz interesting
Logos play an important role in brand communication. Having a designer alphabet gives a distinct image to the text logos and makes the brand easily recognizable with just a single letter.
See how the brands Axis Bank, Arvind mills, Reliance (ADAG) and Areva created their own alphabet A in their logos.
More brands, logos and alphabets to [...]
→ 1 CommentTags: Brands N Biz
Computers in the 1950’s occupied the whole room, but now we have Pocket PCs. I wish for such advancement in the home air conditioning (AC) technology.
Not all can afford to air condition their whole house. So a plug and cool, portable Pocket AC would be a great gift to beat the Indian summer.
Will Apple think [...]
→ No CommentsTags: Future Times
List of brands in the IPL Twenty20 team’s shirts, trousers, caps and helmets.
Chennai Super Kings:
Aircel
India cements
Nivaran 90
Reebok
Deccan Chargers:
Deccan Chronicle
Odyssey
Kingfisher
Puma
Delhi DareDevils:
GMR
Hero Honda
Jetking
Coca cola
RC
Adidas
Kings XI Punjab:
Fly Emirates
Gulf
7up Nimbooz
Netlink
Reebok
Kolkatta Knight Riders:
Nokia
Star Plus
Sprite
Reebok
NEXT
Mumbai Indians:
Idea
MasterCard
Zandu Balm
Pepsi
Adidas
Rajasthan Royals:
UltraTech cement
HDFC Standard Life
7up
Tata Consultancy Services (TCS)
Kingfisher
Puma
Royal Challengers Bangalore:
Royal Challenge
Whyte & Mackay
Kingfisher
Reebok
Umpire sponsor:
Fly Kingfisher
In addition to these brand shows in the dress, there is [...]
→ 2 CommentsTags: Brands N Biz · Sports N Biz
CPP Card Protection, a comprehensive card protection service for use in the event of card loss, theft and related fraud has been launched in India, by Citibank, HSBC, Standard Chartered and Kotak Mahindra Bank in partnership with CPP Assistance Services Pvt. Ltd recently. By spending Rs. 995 we can insure our credit and debit cards [...]
→ 1 CommentTags: Customer service
Telecom price war in India has got even fiercer with the introduction of MCard by MTS. So, for those customers who are not that happy with free incoming calls for life, MTS has come up with a plan, 10,00,000 minutes free or simply lifetime free outgoing. Of course conditions apply. Minimum of Rs 200 top-up [...]
→ No CommentsTags: Strategy
India’s leading political parties BJP and Congress, after their massive online advertising campaigns, has now entered another new medium - DTH adspace, to woo the voters. Every time you switch on the Tata Sky DTH, you’ll see ads by these parties in Channel 100, which is the default landing channel in Tata Sky. Dish TV [...]
→ No CommentsTags: Ads N Words
I want to buy a home. I know, that dream will come true only with a home loan. But I haven’t decided on the location or home yet. However I’m ready to pay EMI now for my future home.
Will leading Indian home loan providers like HDFC, SBI, ICICI, LIC give such loans to the willing [...]
→ 2 CommentsTags: Future Times · Strategy