Biz Dewz

IPL counter starts ticking in Sony Max and the promotional activities for DLF IPL T20 season 3 are increasing day by day. And that creates anxiety and fear about the future. To whom? Indian parents!
IPL 3 matches are scheduled to be played from 12th March to 25th April 2010 in India. Some of the matches [...]

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If two new mobile operators who offer the same pricing plans with similar network coverage, one asks you to choose a mobile number from a restricted list of 10 or 20 and the other one gives you more freedom to choose your favorite number, which one you prefer?
Next to having a fancy number like 9898989898 [...]

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Major Indian banks with large number of ATMs always include their ATM network as an important point in their marketing communications. But when RBI made third party ATM transactions free of service charge last year, it was debated whether the rapid expansion of ATM networks by the big banks will really give the desired advantage. [...]

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Times of India launched its Weekend special Crest Edition in Chennai today. It’s newspaper and magazine rolled into one says the editor Jaideep Bose. To me its a magazine in newspaper format. Also I find the 36-page broadsheet Crest edition bit bulky, a tabloid edition would be more comfortable for a weekend read.
At its introductory [...]

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IPL Season 3 is moving to new venues like Dharmasala, Visakhapatnam, Ahmedabad and Nagpur. However all the Chennai Super Kings home matches are to be played only at the Chepauk stadium in Chennai.
 
Playing all the home matches in a single city is fraught with risks due to unpredictable natural or social events. The opening match [...]

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Health insurance provider Apollo DKV is renamed as Apollo Munich recently. Apollo DKV brand is more than 2 years old and is well known among the public interested in or having health insurance policies due to its association with Apollo hospitals group, a quality healthcare provider in India.
They have started the rebranding exercise with print [...]

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Take any clothing brand in India, you can get shirts in 40, 42, 44 cm and trousers in 30, 32, 34, 36 inch waist sizes. But you can hardly get a 33-inch trouser or a 43 cm shirt.
Major Indian textile players like Arvind Mills and Raymond have multiple brands in the premium segment itself. Why [...]

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Now a days most big companies offer health insurance cover to their employees as part of the employee benefits package. As these companies have thousands of employees they can easily go for group health insurance policies with cheaper premium. But the same cheaper option is not available to the self-employed and other small business owners.
However [...]

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Name a mobile service provider in India, and anybody could easily mention one of their ads. Vodafone – Pug then, Zoozoo now, Idea – What an idea sirjee series, Bharti Airtel – Barriers break football ads, Virgin Mobile – wacky commercials, Tata Docomo – Brand jingle and Life changes in seconds series. And this list [...]

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Parle Monaco entered the health snacks category recently with the launch of ‘Smart Chips’. Parle positioned this new product as a healthy alternative to fried chips with its ad featuring Aamir Khan running and jumping everywhere and giving over-sized T-shirts to people eating fried chips saying, “You will need it”.
Parle Monaco’s brand positioning is good, [...]

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