March 17th, 2010 by Siva Rajendran · No Comments
Let’s uncomplicate – Appollo Munich Health insurance
Let’s begin – Essar group
Let’s reach for the sun – Aditya Birla Group
Let’s create wonderful moments – LG Cookie Pep
Let’s create wonderful comfort – LG AC
All these taglines and brand campaigns hit the media within the last 3 months!
Also Read:
Taglines – 100% Easy to write
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Tags: Ads N Words · Thatz interesting
March 13th, 2010 by Siva Rajendran · No Comments
Indian cricket fans are quite used to watching cricket in television knowing who the bowler is only in the second ball of the over, as the ads in between overs run till the first ball is released by the bowler. And then the TVC’s will be back before the batsman completes the run in the [...]
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Tags: Ads N Words
March 10th, 2010 by Siva Rajendran · No Comments
Have you ever seen ads for 15-20 different websites in a public place? Don’t think about a tech symposium or blog conference. And the answer is bus stand!
I’ve seen many ads of many online ticket booking websites in the Chennai Koyambedu omni bus stand. It’s not only by the leading online bus ticket booking players [...]
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Tags: Small Business
March 2nd, 2010 by Siva Rajendran · No Comments
Ask any youngster in India to name a few sports footwear brands. They will immediately come up with brands like Reebok, Nike, Adidas or Puma. Now ask them to name two or three Indian brands. They’ll definitely take time and not many will come up with the answers.
Action shoes had used Sachin Tendulkar in their [...]
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Tags: Brands N Biz
February 23rd, 2010 by Siva Rajendran · 1 Comment
Autos, you can find one on any roads in the Indian cities. Though most of these three wheelers in India are used as a means of public transport and are available for hire, there are autos privately owned and used for personal transport also.
Autos have their own advantages due to their small design. But will [...]
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Tags: Opportunities
February 14th, 2010 by Siva Rajendran · 1 Comment
You’ve decided to buy a stock after careful analysis, now if that particular stock is listed in more than one stock exchange, how much time will you spend to decide on the stock exchange? For day traders choosing stock exchanges might be that moment decision based on the best price but many small investors looking [...]
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Tags: Stock Market
February 8th, 2010 by Siva Rajendran · 1 Comment
IPL counter starts ticking in Sony Max and the promotional activities for DLF IPL T20 season 3 are increasing day by day. And that creates anxiety and fear about the future. To whom? Indian parents!
IPL 3 matches are scheduled to be played from 12th March to 25th April 2010 in India. Some of the matches [...]
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Tags: Sports N Biz
February 5th, 2010 by Siva Rajendran · 1 Comment
If two new mobile operators who offer the same pricing plans with similar network coverage, one asks you to choose a mobile number from a restricted list of 10 or 20 and the other one gives you more freedom to choose your favorite number, which one you prefer?
Next to having a fancy number like 9898989898 [...]
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Tags: Strategy
February 2nd, 2010 by Siva Rajendran · No Comments
Major Indian banks with large number of ATMs always include their ATM network as an important point in their marketing communications. But when RBI made third party ATM transactions free of service charge last year, it was debated whether the rapid expansion of ATM networks by the big banks will really give the desired advantage. [...]
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Tags: Ads N Words
January 31st, 2010 by Siva Rajendran · No Comments
Times of India launched its Weekend special Crest Edition in Chennai today. It’s newspaper and magazine rolled into one says the editor Jaideep Bose. To me its a magazine in newspaper format. Also I find the 36-page broadsheet Crest edition bit bulky, a tabloid edition would be more comfortable for a weekend read.
At its introductory [...]
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Tags: Media