Have you ever seen ads for 15-20 different websites in a public place? Don’t think about a tech symposium or blog conference. And the answer is bus stand!
I’ve seen many ads of many online ticket booking websites in the Chennai Koyambedu omni bus stand. It’s not only by the leading online bus ticket booking players [...]
Online Booking – What should be the small bus operators strategy?
March 10th, 2010 by Siva Rajendran · No Comments
→ No CommentsTags: Small Business
Sports Footwear Market – Where are the Indian brands?
March 2nd, 2010 by Siva Rajendran · No Comments
Ask any youngster in India to name a few sports footwear brands. They will immediately come up with brands like Reebok, Nike, Adidas or Puma. Now ask them to name two or three Indian brands. They’ll definitely take time and not many will come up with the answers.
Action shoes had used Sachin Tendulkar in their [...]
→ No CommentsTags: Brands N Biz
Marketing designer Auto Rickshaws in the Tata Nano world
February 23rd, 2010 by Siva Rajendran · 1 Comment
Autos, you can find one on any roads in the Indian cities. Though most of these three wheelers in India are used as a means of public transport and are available for hire, there are autos privately owned and used for personal transport also.
Autos have their own advantages due to their small design. But will [...]
→ 1 CommentTags: Opportunities
BSE or NSE – Branding and Marketing Stock Exchanges
February 14th, 2010 by Siva Rajendran · 1 Comment
You’ve decided to buy a stock after careful analysis, now if that particular stock is listed in more than one stock exchange, how much time will you spend to decide on the stock exchange? For day traders choosing stock exchanges might be that moment decision based on the best price but many small investors looking [...]
→ 1 CommentTags: Stock Market
IPL 3 Schedule – Exams and TRPs
February 8th, 2010 by Siva Rajendran · No Comments
IPL counter starts ticking in Sony Max and the promotional activities for DLF IPL T20 season 3 are increasing day by day. And that creates anxiety and fear about the future. To whom? Indian parents!
IPL 3 matches are scheduled to be played from 12th March to 25th April 2010 in India. Some of the matches [...]
→ No CommentsTags: Sports N Biz
Marketing Strategy – Vanity Mobile Numbers
February 5th, 2010 by Siva Rajendran · 1 Comment
If two new mobile operators who offer the same pricing plans with similar network coverage, one asks you to choose a mobile number from a restricted list of 10 or 20 and the other one gives you more freedom to choose your favorite number, which one you prefer?
Next to having a fancy number like 9898989898 [...]
→ 1 CommentTags: Strategy
HDFC Bank Marketing – ATMs are back in the ads
February 2nd, 2010 by Siva Rajendran · No Comments
Major Indian banks with large number of ATMs always include their ATM network as an important point in their marketing communications. But when RBI made third party ATM transactions free of service charge last year, it was debated whether the rapid expansion of ATM networks by the big banks will really give the desired advantage. [...]
→ No CommentsTags: Ads N Words
Crest Edition in Business space
January 31st, 2010 by Siva Rajendran · No Comments
Times of India launched its Weekend special Crest Edition in Chennai today. It’s newspaper and magazine rolled into one says the editor Jaideep Bose. To me its a magazine in newspaper format. Also I find the 36-page broadsheet Crest edition bit bulky, a tabloid edition would be more comfortable for a weekend read.
At its introductory [...]
→ No CommentsTags: Media
Will Chennai Super Kings take IPL T20 to Madurai?
January 25th, 2010 by Siva Rajendran · No Comments
IPL Season 3 is moving to new venues like Dharmasala, Visakhapatnam, Ahmedabad and Nagpur. However all the Chennai Super Kings home matches are to be played only at the Chepauk stadium in Chennai.
Playing all the home matches in a single city is fraught with risks due to unpredictable natural or social events. The opening match [...]
→ No CommentsTags: Sports N Biz · Strategy
Apollo Munich Health Insurance – Rebranding or New brand launch
January 21st, 2010 by Siva Rajendran · No Comments
Health insurance provider Apollo DKV is renamed as Apollo Munich recently. Apollo DKV brand is more than 2 years old and is well known among the public interested in or having health insurance policies due to its association with Apollo hospitals group, a quality healthcare provider in India.
They have started the rebranding exercise with print [...]
→ No CommentsTags: Ads N Words · Marketing
