Biz Dewz

Many people who are in a hurry or too tired to do the regular day to day shopping would have wished for a comfortable drive thru shopping experience like they buy their meal from McDonalds.
But supermarket or grocery stores unlike burger joints stocks hundreds of items. And hence it would be very difficult to service [...]

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DTH ad space in the default power on channel is quite different from the regular ad breaks in TV programs. Companies here buy the ad slot for 1 or 2 hours than a mere 20 – 30 seconds in TV commercial breaks. Some time back I wrote about making better use of the 1 hour [...]

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Making people not to change channels during the ad break is not easy for the advertisers in these days where even a mobile phone can act as a remote control. Some TV channels are making their job even more difficult.
I’ve seen UTV Movies running a countdown ticker sometimes in the middle of the commercial break [...]

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Summer holidays are back. Its the best time for families to plan for long vacations. But for most Indians domestic vacation holidays are limited to their home state or in the neighbouring states only. People in Tamil Nadu could have visited Ooty or Kodaikanal more than once but still that would be their first choice [...]

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Last week, Times of India publishes a page full of articles about egg consumption in India and the benefits of eating egg. In an article about making eggs palatable to vegetarians, National Egg Co-ordination Committee says, “Most of the eggs that hit the market are not the kind that would hatch, as they are not [...]

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Let’s uncomplicate – Appollo Munich Health insurance
Let’s begin – Essar group
Let’s reach for the sun – Aditya Birla Group
Let’s create wonderful moments – LG Cookie Pep
Let’s create wonderful comfort – LG AC
All these taglines and brand campaigns hit the media within the last 3 months!
Also Read:

Taglines – 100% Easy to write

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Indian cricket fans are quite used to watching cricket in television knowing who the bowler is only in the second ball of the over, as the ads in between overs run till the first ball is released by the bowler. And then the TVC’s will be back before the batsman completes the run in the [...]

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Have you ever seen ads for 15-20 different websites in a public place? Don’t think about a tech symposium or blog conference. And the answer is bus stand!
I’ve seen many ads of many online ticket booking websites in the Chennai Koyambedu omni bus stand. It’s not only by the leading online bus ticket booking players [...]

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Ask any youngster in India to name a few sports footwear brands. They will immediately come up with brands like Reebok, Nike, Adidas or Puma. Now ask them to name two or three Indian brands. They’ll definitely take time and not many will come up with the answers.
Action shoes had used Sachin Tendulkar in their [...]

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Autos, you can find one on any roads in the Indian cities. Though most of these three wheelers in India are used as a means of public transport and are available for hire, there are autos privately owned and used for personal transport also.
Autos have their own advantages due to their small design. But will [...]

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