Biz Dewz

Ratan Tata got inspired on seeing a family of four riding in a bike on a rainy day and decided to go for an ambitious 1 lakh car project. His dream car NANO got the life but the families continue to ride in scooters and bikes and haven’t shifted to Nano in masses as desired [...]

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Walmart has launched “Get on the Shelf” contest in the United States to get some of the great undiscovered products on their shelves. Contestants can create and submit videos of their latest inventions and the public will vote online to determine the top three products to be sold on Walmart.com. This gives anyone a chance [...]

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DeliveryChef.in is an online food ordering platform that enables us to order food online from the local restaurants in Mumbai. I came to know about it thru esparks2011. So no need to store numerous paper menus or shout the order and address details over the phone. There are other online food ordering services like justeat.in [...]

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As RBI deregulated, the interest rate for deposits in savings account, Indian Banks have started competing to woo the customers with attractive rates. While Kotak is flashing its 50% extra campaign for its 6% interest rate all over, Yes Bank, raised its pitch with 100 more basis points at 7% rate for deposits more than [...]

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It was only in the beginning of this month, Bharti Airtel Ltd had withdrawn their sponsorship for the Champions League Twenty20 tournament. Now, within three weeks, they announced their sponsorship for a new sporting event in India. From fast paced T20 cricket they moved over to even faster sporting event in F1. Bharti Airtel joined [...]

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Indi Commandos – That’s the name chosen for Kochi IPL T20 team last month. Right from the day one the owners announced their team name, fans started protesting against the name massively thru social media. When there are IPL team names like Kings, Devils and Warriors the owners would not have expected such an angry [...]

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Airtel had shortlisted three names for its new brand symbol from the name game contest (airtel.in/namegame). I’ve expected a whacky or fresh new creative name that connects with the brand Airtel. But the judges have preferred to keep it safe and simple. Wave, hug and curve are the entries that make it to the final [...]

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Many young Indians from small towns are working in the cities in sectors like IT, Telecom, Retail, Banking and Outsourcing industries. These people will visit their hometowns to meet their parents and friends once in a month or two. With all these new industries and young workers, Indian cities continue to grow exponentially while most [...]

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Its been more than a year since Kindle was launched in India. However there is only one Indian business magazine, Business Today available for subscription as of today. Kindle like iPhone doesn’t have much early success in India. And Amazon like Apple was not so keen to sell their product in India thru proactive marketing strategy, [...]

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Venky’s India is one of the ground sponsors for the Airtel Champions League T20 2010. Also they are the umpire sponsors and their brand name in umpires shirts and hats gives them good visibility. Adding to that they are also in the cheerleaders dancing stage. So the brand name visibility is quite high during the [...]

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