Biz Dewz

India Business – Analysis & Opinion

Biz Dewz header image 4

Entries from January 2009

Marketing IPL 2.0 – Live cricket in theatres

January 31st, 2009 by Siva Rajendran · No Comments

Imagine, watching ODI match alone in your home, India needs 10 to win in the last over with 2 wickets left. What will you do? You may bite your nails, sit on the edge of the seat glued to the TV or pray God. Now imagine the same scenario but watching the match in a [...]

[Read more →]

Tags: Sports N Biz · Strategy

Telecom India – Tariff war that never ends

January 11th, 2009 by Siva Rajendran · 1 Comment

Indian telecom market might be growing fast, but surviving in this highly competitive market is not easy for telecom companies. Here’s the list of schemes that fuelled the tariff war in India and brought down the ARPU significantly.
Post card or Phone call:
Reliance Infocomm launched mobile services in India at 40 paise per minute fulfilling Dhirubai [...]

[Read more →]

Tags: Brands N Wars · Marketing