A hair oil ad shows two coconuts, one green in color and the other one in blue. And they say the one in green is the natural one and then showing their hair oil bottle in green, implicitly attacking the hair oil market leader Parachute which uses blue bottle. Now even getting the brand color [...]
Entries from February 2009
Seeing is believing – Designer soaps
February 20th, 2009 by Siva Rajendran · Comments Off
Tags: Brands N Biz · Thatz interesting
Alternative to Oil – Will KFC join the race?
February 15th, 2009 by Siva Rajendran · Comments Off
Barack Obama has already declared that he would break America’s addiction to oil. US Govt. is ready to invest billions of dollars in developing alternative energy. I wish fast food restaurants like KFC also declare a war on oil. They can try to find an alternative way to cook delicious crispy chicken without oil so [...]
Tags: Random Thoughts · Strategy
Fact based marketing – Selling pension plans
February 12th, 2009 by Siva Rajendran · Comments Off
A ticket to Singapore after retirement; Grandpa’s happily playing gully cricket in the streets; Young couple watching a lovely old couple struggling to catch the crowded bus. These are some of the advertisements to sell pension plans in India by insurance companies like HDFC Standard Life, SBI Life and Birla Sun Life. Recently launched campaign [...]
Tags: Ads N Words · Marketing