Biz Dewz

India Business – Analysis & Opinion

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Entries from March 2009

Home loan without a home

March 28th, 2009 by Siva Rajendran · 2 Comments

I want to buy a home. I know, that dream will come true only with a home loan. But I haven’t decided on the location or home yet. However I’m ready to pay EMI now for my future home.
Will leading Indian home loan providers like HDFC, SBI, ICICI, LIC give such loans to the willing [...]

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Tags: Future Times · Strategy

Mobile India – Reward your loyal subscribers

March 18th, 2009 by Siva Rajendran · No Comments

Airlines have frequent flyer program, Credit cards and Retail shops have reward/bonus point schemes. But what are mobile operators doing to keep their loyal customers happy?
My mobile operator sends SMS daily regarding the new caller tune  or the latest ring tone or about their new rate cutter plans. But they are not ready to send [...]

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Tags: Customer service

Brand Kinder Joy – Changing the chocolate market in India

March 14th, 2009 by Siva Rajendran · 5 Comments

Kinder Joy introduced in India by the Italian confectioner Ferrero International has captured the Indian kids mind space in a short time to become one of the leading brands in the kids chocolate market.
In-store Marketing:
Kinder Joy is not marketed heavily by Ferrero with the television and print ads like Cadbury Bournville. But then what did [...]

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Tags: Brands N Biz · Marketing

Tailoring chain – Stitching a new business in India

March 4th, 2009 by Siva Rajendran · No Comments

Ready made or custom tailored – What do you prefer? Well, most of us love to wear fit, given a choice. But is there a real choice? Are there enough well run professional tailoring shops in India?
Most of the tailoring shops fail to deliver on time. Sometimes they do not stitch as per the given [...]

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Tags: Opportunities