Biz Dewz

India Business – Analysis & Opinion

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Entries from April 2009

IPL T20 Season 2: Brands N Ads in Team Jerseys

April 27th, 2009 by Siva Rajendran · 2 Comments

List of brands in the IPL Twenty20 team’s shirts, trousers, caps and helmets. Chennai Super Kings: Aircel India cements Nivaran 90 Reebok Deccan Chargers: Deccan Chronicle Odyssey Kingfisher Puma Delhi DareDevils: GMR Hero Honda Jetking Coca cola RC Adidas Kings XI Punjab: Fly Emirates Gulf 7up Nimbooz Netlink Reebok Kolkatta Knight Riders: Nokia Star Plus [...]

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Tags: Brands N Biz · Sports N Biz

Credit card protection plan – Let customers set their maximum limit

April 23rd, 2009 by Siva Rajendran · 1 Comment

CPP Card Protection, a comprehensive card protection service for use in the event of card loss, theft and related fraud has been launched in India, by Citibank, HSBC, Standard Chartered and Kotak Mahindra Bank in partnership with CPP Assistance Services Pvt. Ltd recently. By spending Rs. 995 we can insure our credit and debit cards [...]

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Tags: Customer service

Bharti Airtel, Vodafone – Get ready to fight against MTS & co

April 13th, 2009 by Siva Rajendran · Comments Off

Telecom price war in India has got even fiercer with the introduction of MCard by MTS. So, for those customers who are not that happy with free incoming calls for life, MTS has come up with a plan, 10,00,000 minutes free or simply lifetime free outgoing. Of course conditions apply. Minimum of Rs 200 top-up [...]

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Tags: Strategy

Brand BJP vs. Brand Congress – Direct to Home Advertising

April 7th, 2009 by Siva Rajendran · Comments Off

India’s leading political parties BJP and Congress, after their massive online advertising campaigns, has now entered another new medium – DTH adspace, to woo the voters. Every time you switch on the Tata Sky DTH, you’ll see ads by these parties in Channel 100, which is the default landing channel in Tata Sky. Dish TV [...]

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Tags: Ads N Words