I went to a shop to buy a personal weighing machine. Sales person there showed me two different brands. I haven’t heard about both the brands before. So choosing one just based on the familiarity of the brand name is ruled out.
The next easy way to choose one is based on the looks – Color [...]
Entries from June 2009
Focus on usability
June 7th, 2009 by Siva Rajendran · 2 Comments
Tags: Strategy
Forbes India – What’s the cover story?
June 2nd, 2009 by Siva Rajendran · No Comments
Network18 group in tie-up with Forbes media launched the business magazine, Forbes India recently in India. The cover story in the first issue of Forbes India talks about Lakshmi Mittal and the survival of his steel empire ArcelorMittal. Now what’s the global steel giant ArcelorMittal’s connection to India?
ArcelorMittal is yet to own a steel-making unit [...]
Tags: Media · Thatz interesting