Nowadays more and more brands are getting promoted in India thru DTH adspace – Ads in the landing/default channel of DTH service. But most of them use the same TV commercials that run for 20 or 30 seconds.
In case of DTH ads companies usually buy the ad slot in the landing channel for 1 or [...]
Entries from July 2009
DTH ads – From 20 seconds to 20 minutes
July 13th, 2009 by Siva Rajendran · No Comments
Tags: Ads N Words · Strategy
Tata TiON – Will the ginseng magic work?
July 2nd, 2009 by Siva Rajendran · 1 Comment
Carbonated or non-carbonated, soft drink market in India is mostly dominated by the Cola majors – Pepsi and Coca-Cola. Will the Tata Tea’s new soft drink TiON challenge the cola giants?
Packaging:
Tata Tion comes in a 400 ml pet bottle with three different flavors – Apple Buzz, Mango Rush and Peach Punch. Its pet bottle has [...]
Tags: Brands N Biz