Biz Dewz

Will a 3-star hotel with a big party hall click in a tier II or tier III towns in India? Not many hotel chains would be interested, right? OK. Now, will a big marriage hall with well-maintained guest rooms be profitable in Indian towns? I believe so.
People in small towns are willing to spend that [...]

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Indian Government has launched the advertising campaign, “Stop infection and be a hero” to create awareness among the public and to stop the spread of H1N1. Thru these ads, Government advise people to get the test done if there are symptoms of H1N1, follow hygienic practices like covering nose and mouth while sneezing and coughing [...]

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Now a days, brand managers are using the taglines effectively to redefine the brand abbreviations. LG the name born out of the abbreviation of Lucky Goldstar is now associating its tagline “Life’s Good” with the letters LG. HP uses the tagline “Hit Print” in its recent ad campaign for its print business.

Will Indian FMCG major [...]

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