Just add 100% to the brand USP/usage/differentiators and you can get a decent tagline. Here are some of the Indian brands that uses this 100% tagline template. Saint Juice – 100% Juice, nothing else Servo – 100 % Performance. Everytime. The New Indian Express – 100% steel 0% gas Anchor white – 100% vegetarian toothpaste [...]
Entries from December 2009
Taglines – 100% Easy to write
December 28th, 2009 by Siva Rajendran · 2 Comments
Tags: Ads N Words
Mobile Services India – Brand launch campaigns
December 27th, 2009 by Siva Rajendran · Comments Off
A quick take on the brand launch campaigns by the new mobile service providers in India. Virgin Mobile: The launch of Virgin mobile brand in India stayed true to its tagline – “Think hatke”. Unveiling the logo in mid flight to Richard Branson’s stunts to its witty ad campaign targeting the urban youth, the brand [...]
Tags: Ads N Words
Goodbye ads for Hamara Bajaj scooters
December 22nd, 2009 by Siva Rajendran · Comments Off
How brands are created? From teaser ads to wall hoardings to painting the cities with the brand colour to television advertisements to social media campaigns, companies won’t mind spending millions to take the brand to capture people’s mind. And then how these iconic brands are phased out. Just a press release! Hamara Bajaj scooters deserves [...]
Tags: Ads N Words
Dishwasher in India – Brands not yet ready?
December 6th, 2009 by Siva Rajendran · Comments Off
Most upper middle class Indian households have the latest home appliances, be it washing machines, microwave ovens or vacuum cleaners to make their household chores easier. But what about dishwashers? Not many families have that in their homes yet. There are home dishwashers available in India from well-known brands like Siemens, LG, IFB etc. But [...]
Tags: Opportunities