Biz Dewz

Times of India launched its Weekend special Crest Edition in Chennai today. It’s newspaper and magazine rolled into one says the editor Jaideep Bose. To me its a magazine in newspaper format. Also I find the 36-page broadsheet Crest edition bit bulky, a tabloid edition would be more comfortable for a weekend read. At its [...]

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IPL Season 3 is moving to new venues like Dharmasala, Visakhapatnam, Ahmedabad and Nagpur. However all the Chennai Super Kings home matches are to be played only at the Chepauk stadium in Chennai.   Playing all the home matches in a single city is fraught with risks due to unpredictable natural or social events. The [...]

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Health insurance provider Apollo DKV is renamed as Apollo Munich recently. Apollo DKV brand is more than 2 years old and is well known among the public interested in or having health insurance policies due to its association with Apollo hospitals group, a quality healthcare provider in India. They have started the rebranding exercise with [...]

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Take any clothing brand in India, you can get shirts in 40, 42, 44 cm and trousers in 30, 32, 34, 36 inch waist sizes. But you can hardly get a 33-inch trouser or a 43 cm shirt. Major Indian textile players like Arvind Mills and Raymond have multiple brands in the premium segment itself. [...]

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Now a days most big companies offer health insurance cover to their employees as part of the employee benefits package. As these companies have thousands of employees they can easily go for group health insurance policies with cheaper premium. But the same cheaper option is not available to the self-employed and other small business owners. [...]

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Name a mobile service provider in India, and anybody could easily mention one of their ads. Vodafone – Pug then, Zoozoo now, Idea – What an idea sirjee series, Bharti Airtel – Barriers break football ads, Virgin Mobile – wacky commercials, Tata Docomo – Brand jingle and Life changes in seconds series. And this list [...]

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Parle Monaco entered the health snacks category recently with the launch of ‘Smart Chips’. Parle positioned this new product as a healthy alternative to fried chips with its ad featuring Aamir Khan running and jumping everywhere and giving over-sized T-shirts to people eating fried chips saying, “You will need it”. Parle Monaco’s brand positioning is [...]

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In the ongoing Idea Cup ODI tri-series between India, Bangladesh, and Sri Lanka, Uninor is not a sponsor for any team. Yet thanks to Grameenphone, Uninor is getting all the attention during the match. Reason is the Norway Telecom giant Telenor’s logo that is used by both Grameenphone and Uninor. Telenor has stake in both [...]

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We’ve management-consulting firms that take care of M&A, reorganization or other major strategic and operational need of an organization. But are there consultancy firms to take care of minor issues faced by small business every now and then. How about a business clinic where small business owners can drop in and get the solutions to [...]

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Tata Docomo launched its DO Year Greetings contest online. See some of the rules for the contest. “1.A participant must primarily be a fan/follower of the official TATA DOCOMO pages” / identities on Orkut, Facebook and Twitter. These identities are as follows: 1.Participants need to visit the Contest page ‘happydoyear.tatadocomo.com/do-greetings-contest.aspx’ links, as mentioned in point [...]

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