Biz Dewz

India Business – Analysis & Opinion

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Entries from June 2010

DTH Landing channel ads – Lays starts a new trend

June 2nd, 2010 by Siva Rajendran · Comments Off

DTH ad space in the default power on channel is quite different from the regular ad breaks in TV programs. Companies here buy the ad slot for 1 or 2 hours than a mere 20 – 30 seconds in TV commercial breaks. Some time back I wrote about making better use of the 1 hour [...]

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Tags: Ads N Words