Airtel had shortlisted three names for its new brand symbol from the name game contest (airtel.in/namegame). I’ve expected a whacky or fresh new creative name that connects with the brand Airtel. But the judges have preferred to keep it safe and simple.
Wave, hug and curve are the entries that make it to the final three from more than a lakh of names suggested by the participants. What’s more interesting is out of the three, two are already well known in the mobile arena.
Samsung Wave and Blackberry Curve are quite popular smart phones. That doesn’t deter the brand managers from shortlisting them as the name for new airtel symbol. Let’s see if they promote the name of the logo in a big way or just forgot it after the contest is over.