Comments on: Axis Bank – Everything is the same

By: Siva Rajendran

Siva Rajendran — Tue, 21 Aug 2007 20:13:00 +0000

Navaneeth – Agreed UTI has strong brand value and there should be clear focus to communicate the name change, however with a even more powerful tagline they could have communicated the name change along with some unique advantages or their aspirations too.

By: Navaneeth

Navaneeth — Sat, 18 Aug 2007 17:27:00 +0000

If they said “Axis Bank is not the same but even better than UTI”, then it might left the impression of UTI also exists. I believe, there clear focus to convey the name change alone is the correct thing, considering the UTI’s strong brand value.

By: Siva Rajendran

Siva Rajendran — Sat, 11 Aug 2007 20:15:00 +0000

Saravana – Thanks for your comments.

Anon – Yes, they want to build the new brand name in the long run. But they could have very well started that along with this name change campaign, saying Axis Bank is not the same but even better than UTI.

By: Anonymous

Anonymous — Fri, 10 Aug 2007 16:44:00 +0000

They just want to build the new brand name in the long run . In short term it looks the marketing dept. spend crores. in long run they earn more.

By: saravana

saravana — Thu, 09 Aug 2007 09:24:00 +0000

“everything is same expect name”

Bad caption.As u said they might have sought for some good caption..:-)