Brand Airtel – Bye to Cricket and Hi to Formula one

It was only in the beginning of this month, Bharti Airtel Ltd had withdrawn their sponsorship for the Champions League Twenty20 tournament. Now, within three weeks, they announced their sponsorship for a new sporting event in India.

From fast paced T20 cricket they moved over to even faster sporting event in F1. Bharti Airtel joined hands with the Formula One Group Companies to become title sponsor of the Indian leg of the race series to be hosted at Buddh International Circuit in Greater Noida on October 30, 2011.

So the brand goes out of Airtel Champions League T20 to fit in Airtel Grand Prix of India. With Champions League T20 not being able to get good TRP ratings last year, this timely shift to F1 will help the brand to push its global image further.

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