Brand Chhota Bheem popular Indian toon character has moved succesfully from TV serials to movies, toys, books, clothes and other stationeries. Green Gold Animation, producer of the Chhota Bheem animation series make effective use of Bheem’s popularity with various marketing initiatives and has ambitious plans to roll out exclusive Green Gold stores across India
thru franchisee route to sell Chhota Bheem merchandise.
There is still one missing component to make the brand Chota Bheem eternal, that is to build a real Dholakpur village for kids to play with Bheem and co. And it should not be just another theme park but should really standout and recreate the Dholakpur magic in the real world.
For building the Dholakpur fun world Green Gold can very well reach out to Jaypee group as it has thousands of acres of land available for development that they got from the Yamuna Expressway project. It will be a win-win deal as for the Jaypee group it will increase the traffic in the Yamuna Expressway and also will help in getting better value for their near by land for other projects. This Chhota Bheem fun city can be an extension to the Jaypee Greens sports city too.
Will Green Gold Animation think about building Chhota Bheem Theme park for kids?
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