Venky’s India is one of the ground sponsors for the Airtel Champions League T20 2010. Also they are the umpire sponsors and their brand name in umpires shirts and hats gives them good visibility. Adding to that they are also in the cheerleaders dancing stage. So the brand name visibility is quite high during the match.
However how many young Indians know about the brand Venky’s and can associate with the brand as they see it during the Twenty20 match. How many Indian fans who watch the champions league T20 daily in Tier II or Tier III cities know they are one of the leading national brand in the processed chicken segment. How many of the fast food loving young Indian cricket fans know they are the preferred supplier to the Indian outlets of McDonalds, KFC, Pizza Hut, and Domino’s.
Well, for entrenched brands like Pepsi, Hero Honda or Kingfisher having a brand name alone will be enough to connect with the viewers. But for a relatively unknown brand like Venky’s, having spent crores of rupees to get the sponsorship rights, the campaign would have been much more effective if they had supplemented the on-ground brand promotions with TV ads too. What do you say?
You are right. I was wondering who this ‘Venky’ is. Could not make out what their product is untill I read your post!
Interesting that Venkys are now close to buying an English Premier League soccer team Blackburn Rovers, an English town with a large proportion of Indian residents more brand promotion potntial ?