Crest Edition in Business space

Times of India launched its Weekend special Crest Edition in Chennai today. It’s newspaper and magazine rolled into one says the editor Jaideep Bose. To me its a magazine in newspaper format. Also I find the 36-page broadsheet Crest edition bit bulky, a tabloid edition would be more comfortable for a weekend read.

At its introductory price of Rs.6 its much cheaper compared to other weekly Newsmagazines. I believe more newspapers will follow suit in the years to come and the competition in the News magazine segment is going to get tough.

I’m waiting for a similar Crest edition from the Indian business newspapers, The Economic Times or Mint to challenge the likes of Business World and Outlook Business.

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