Biz Dewz

India Business – Analysis & Opinion

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Focus on usability

June 7th, 2009 by Siva Rajendran · 2 Comments



weighing machine

I went to a shop to buy a personal weighing machine. Sales person there showed me two different brands. I haven’t heard about both the brands before. So choosing one just based on the familiarity of the brand name is ruled out.

The next easy way to choose one is based on the looks – Color and design of the m/c. But before I went ahead to select the one with my favorite color, I noticed a difference between the two machines. One weighing machine has a magnifying lens for easy weight readability and the other brand didn’t had that. That did the trick and helped me in selecting the weighing machine.

Adding simple little feature focusing on the product usability in mind will always help brands to a greater extent.



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Tags: Strategy

2 responses so far ↓

  • 1 Navaneeth // Jun 11, 2009 at 10:10 am

    How much it cost for you? What is the normal range of the Analog weighing machines?

  • 2 Siva Rajendran // Jun 14, 2009 at 6:16 pm

    It’s available from Rs 500 – Rs 1000