Health Insurance – Marketing

Do you know what’s the common thing between LIC, ICICI Lombard and Reliance health insurance? No idea? Ok, look at the picture below and try to answer the question.

Health Insurance

Yes, its the apple. Apple = Health, equation is used by all the three Insurance biggies in their ads.

So now – An apple a day will not only keep the doctor away, but also make the health insurers happy.

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  1. i hadn’t realized all the ads are so similar! wouldn’t it be interesting if they tried to position themselves like the cellphone services? then one would be reliable, another would be for rural people, another for yuppies, and one just for youth…there would be real differentiation.

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