Does a Rs. 2000 discount offer in anyway different from a Rs. 2007 or 2020 offer to you? Not much in terms of value, right. However the additional Rs. 7 or 20 does matter to the marketers to create a powerful impact.
Reliance mobile announces an interesting offer to its customers on the occasion of India’s 60th Independence Day earlier this year. E-recharge of Rs. 1947 gives Rs. 2007 talktime and a validity of 60 months.
Now to coincide with the Twenty20 world cup they have introduced another new offer that plays with the numbers. E-recharge of Rs.2020 gives Rs.2020 off-net talktime and 20-month validity. Quite interesting.
Wonder what offer they had in mind for the coming Diwali season!
2 responses so far ↓
1 Siva // Sep 24, 2007 at 4:48 pm
Since Diwali is also the celebration of Ram’s return from forest, some winners can be picked and sent for a trip to Ram Sethu ‘Bridge’as a tribute to Ram. Companies can also arrange free camps to check the chastity of women throughout India to hail Ram and his conscience!
2 Health Insurance - Marketing // Jun 12, 2008 at 7:00 am
[...] Poetic discount offers [...]