What comes to your mind when you hear soft toys? Its teddy bears, dogs, cute babies and other pet animals right. Most of the soft toy market today is focussed on girl kids. How about soft toys of sports cars, planes, trains and bikes.
There are kids who go to beds with cars. A big huggable stuffed car or bike would let them enjoy their sleep without getting hurt. However the change from the machines to stuffed toys will not happen overnight. Toys have to be attractively designed and brands need to have a good marketing strategy to sell plush toys to boys.
Will India’s leading soft toy maker Hanung toys think different and sell soft plush toys focussing boys?
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