Just add 100% to the brand USP/usage/differentiators and you can get a decent tagline. Here are some of the Indian brands that uses this 100% tagline template.
Saint Juice – 100% Juice, nothing else
Servo – 100 % Performance. Everytime.
The New Indian Express – 100% steel 0% gas
Anchor white – 100% vegetarian toothpaste
Yes, they are easy to write. But are these taglines 100% effective? If the 100% tagline is used to communicate the differentiating aspect of a brand then it will be more effective. So I’d say “100% Vegetarian toothpaste” is a good one but not 100% Pure, 100% Germ protection, 100%Juice or 100% Performance.
What do you say?
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2 responses so far ↓
1 bhatnaturally // Jan 24, 2010 at 10:49 pm
100% right!
2 Taglines – Flavor of the season – Let’s do what? // May 1, 2010 at 2:05 pm
[...] Taglines – 100% Easy to write [...]
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