Just add 100% to the brand USP/usage/differentiators and you can get a decent tagline. Here are some of the Indian brands that uses this 100% tagline template.
Saint Juice – 100% Juice, nothing else
Servo – 100 % Performance. Everytime.
The New Indian Express – 100% steel 0% gas
Anchor white – 100% vegetarian toothpaste
Yes, they are easy to write. But are these taglines 100% effective? If the 100% tagline is used to communicate the differentiating aspect of a brand then it will be more effective. So I’d say “100% Vegetarian toothpaste” is a good one but not 100% Pure, 100% Germ protection, 100%Juice or 100% Performance.
What do you say?
Also Read:
100% right!