Pichkoo – How’s that for a brand name? No it’s not a joke. Maggi Pichkoo is the Tomato Ketchup brand of Nestle India.
“It’s endearing name, packaging and great taste evoke a resounding reaction.” - This is what Nestle says about Pichkoo in its website. Yes, name comes first.
Now in the wacky brand name contest, Pichkoo could easily beat ITC’s snack food brand Bingo hands down, right?
Getting wacky seems to be the winning way for brands now.
